Owner is sick of rude customers so he puts up a sign to show them their new ‘charges’

Owner is sick of rude customers so he puts up a sign to show them their new ‘charges’

Working in a cafe, bar or restaurant can often be an exhausting experience. The hours are long, sometimes the pay isn’t great, and this is made worse if customers are rude and don’t appreciate your hard work.

For Austin Simms, the level of rudeness displayed by nasty customers at the coffee shop where he worked became too much.

So he decided to give his customers an introduction to manners – by putting up a sign outside the cafe.

Now, his innovative ploy to get customers to be more friendly has captured worldwide attention.

By putting this sign outside his coffee shop in Roanoke, Virginia, Austin Simms wanted to limit the rudeness shown by patrons.

The new prices at the cafe help the customers to remember that the people standing behind the checkout are humans with feelings.

The sign reads: ”Small coffee $5”

”Small coffee, please. $3”
”Hello, one small coffee, please. $1.75”

Austin said: “I decided to start charging more for people who didn’t take the time to say hello and connect and realize we’re all people behind the counter.”

It only took a before Austin’s new price menu became world news – with journalists and photographers flocking to the cafe.

Austin never expected his new prices to attract such widespread attention – he just wanted his customers to be a little nicer!


What do you think of Austin’s smart solution to get his customers to be nicer?

I think it’s important to remind us all that kindness costs nothing and some people don’t realize the damage they do by being rude and unkind. Share if you agree!

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